CURRENT INTERNATIONAL TRENDS OF STRATEGIC COMPETITIVENESS MANAGEMENT OF AGRICULTURAL ENTERPRISES

Authors

  • Alla Chikurkova State Agrarian and Engineering University in Podilya, Ukraine
  • Olesia Kovalyshyn State Agrarian and Engineering University in Podilya, Ukraine

Keywords:

agrarian, agricultural products, agricultural economics, аgriculture, competition, competitiveness, strategic competitiveness management, current international trends

Abstract

Effective strategic management of the competitiveness of agricultural enterprises is an important area of economic management and remains an important area of theoretical and applied research, especially given the rapid changes in external and internal factors that have a decisive influence on achieving strategic goals. The following methods of scientific research were used during the research: general form of movement of scientific knowledge, ascent from abstract to concrete; structural-genetic, analysis and synthesis; comparison and observation of existing international processes in dynamics in order to establish the decisive factors influencing the economic situation and ensure effective management of the competitiveness of enterprises. The classification of existing tendencies of strategic competitiveness management is carried out, among which: international tendencies, domestic factors and features of functioning of concrete agrarian enterprises. The study also proposes a classification of major current international trends, including socio-economic and political, in order to form an effective strategy for managing the competitiveness of agricultural enterprises as a factor in ensuring their sustainable development and presents their characteristics. Ensuring effective strategic management of the competitiveness of agricultural enterprises is impossible without taking into account current international trends, the role and impact of which should be further investigated using scientific methods to ensure the quality of research results and their further use in the activities of agricultural enterprises.

Author Biographies

Alla Chikurkova, State Agrarian and Engineering University in Podilya

Doctor of Economics, Professor
Department of Management, Public Administration

Olesia Kovalyshyn, State Agrarian and Engineering University in Podilya

Postgraduate
Department of Management, Public Administration

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Published

2022-05-12

How to Cite

Chikurkova, A. ., & Kovalyshyn, O. (2022). CURRENT INTERNATIONAL TRENDS OF STRATEGIC COMPETITIVENESS MANAGEMENT OF AGRICULTURAL ENTERPRISES. Podilian Bulletin: Agriculture, Engineering, Economics, (35), 39–47. Retrieved from http://pb.pdatu.edu.ua/article/view/256622

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