BENCHMARKING AS A TOOL OF AGRICULTURAL ENTERPRISES MARKETING ACTIVITY
Keywords:Benchmarking, Benchmarking approach, marketing research, marketing instruuments, agricultural enterprise
AbstractOne of the most effective tools; that gives the opportunity to company continuously to increase productivity; to improve the quality of their activities precede competitors is technology benchmarking The research was based on process analysis and synthesis methods; scientific abstraction method - for “benchmarking” meaning definition; historical and logical approach - to represent the benchmarking evolution and to identify factors driving force in this process; analogies method - to assess the marketing activity trends of national enterprises. It was observed the features of the benchmarking usage as a marketing tool and identified opportunities for its implementation in agricultural enterprises. We made focus on the major problems of implementing the benchmarking activities main elements in agricultural enterprises and their impact on marketing effectiveness activity; using foreign experience It was demonstrated; that benchmarking can help to understand; how the best enterprises work; to achieve their levels; to get much better results by reducing costs; increasing productivity; optimizing the company strategic direction; which is especially important for the entire agricultural field.
Bresyn, S. (2004). Praktyka benchmarkinhu [The practice benchmarking]. Foreign marketing researches, 1, 7-10.
Benchmarkinh yak instrument pidvyshchennya konkurentospromozhnosti kompaniyi [Benchmarking as a tool for improving the competitiveness of the company] Retrieved from http://www.management. com.
Vyshynsʹka, T. (2005). Benchmarkinh v Ukrayini: psykholohichnyy aspekt [Benchmarking in Ukraine: the psychological aspect] Practice sale, 3, 123-126.
Krokovsky, V. (2003). Porivnyannya z krashchymy u sviti konkurentamy. Benchmarkinh v upravlinni postachannyamy [Comparison with the best competitors in the world. Benchmarking in managing supply]. Foreign market research, 7, 14-16 [in Ukrainian].
Slavina, N.A.,& Lavruk, O.S. (2014). Pryynyattya upravlinsʹkykh rishenʹ v umovakh ryzyku ta nevyznachenosti sytuatsiy [Management decision making under risk and uncertainty situations]. Zbìrnik naukovih pracʹ Podìlʹsʹkogo deržavnogo agrarno-tehnìčnogo unìversitetu, 22, 213-217.
Furʹe, T. (2002). Benchmarkinh klyuch do stvorennya konkurentnoyi perevahy na etapi zrilosti rynu [Benchmarking key to creating competitive advantage in the stage of maturity rynu]. Foreign market research, 1. 7-10.
Shvalʹbe, KH. (2000). Praktyka marketynhu dlya malykh i serednikh pidpryyemstv [Practice Marketing for small and medium enterprises]. Kyiv. Lybid.
How to Cite
Copyright (c) 2019 Podilian Bulletin: Agriculture, Engineering, Economics
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Authors contributing to Public Policy and Administration agree to publish their articles under a Creative Commons Attribution-NonCommercial 4.0 International (CC BY-NC 4.0) License, allowing third parties to share their work (copy, distribute, transmit) and to adapt it, under the condition that the authors are given credit, and that in the event of reuse or distribution, the terms of this licence are made clear.