Marketing Management in the System of Agricultural Enterprises Management

Authors

  • О. В. Кучер Department of Management, Public Management and Administration State Agrarian and Engineering University in Podilya, Ukraine
  • Н. В. Покотильська Department of Management, Public Management and Administration State Agrarian and Engineering University in Podilya, Ukraine

Keywords:

marketing, management, agricultural enterprises, governance, economic efficiency, sales

Abstract

The functioning of agricultural enterprises in modern conditions require timely management adaptation to external changes; which in turn necessitate the use of marketing management in production administration and sales. Marketing management in its essence is a set of rules for making decisions which companies use in its activities. It was analyzed the category "Marketing Management" from the point of view of the foreign and Ukrainian scientists. Based on studied literature it was defined the essence of marketing management; its place and role in the overall company management. It was verified the economic efficiency of agricultural enterprises in the context of marketing management. It was determined the necessity of the modern approach to management of agricultural enterprises; embodying the new philosophy of governance and its implementation on a new level.

Author Biographies

О. В. Кучер, Department of Management, Public Management and Administration State Agrarian and Engineering University in Podilya

Ph.D. (in Economics), Associate Professor

Н. В. Покотильська, Department of Management, Public Management and Administration State Agrarian and Engineering University in Podilya

Ph.D. (in Economics), Associate Professor

References

Balabanova, L. V. (1998). Marketyngovyj menedzhment [Marketing Management]. Donec'k : TOV "ASNA".

Bilovods'ka, O.A. (2010). Marketyngovyj menedzhment [Marketing management]. Kyi'v : Znannja.

Vojchak, A. V. (1998). Marketyngovyj menedzhment [Marketing management]. Kyi'v : KNEU.

Kucher, O. V. (2012). Ocinka rozvytku marketyngovoi' dijal'nosti na pidpryjemstvah APK [Estimation of marketing activity at the enterprises of agro-industrial complex]. Universytets'ki naukovi zapysky Chasopys Hmel'nyc'kogo universytetu upravlinnja ta prava, № 3 (43), 535–539.

Kotler, F., Armstrong, G., Sonders, Dzh. et al. (2006). Osnovы marketynga [Fundamentals of Marketing]. Moskow : SPb.

Ostrovs'kyj, P. I. (2006). Agrarnyj marketyng [Agricultural Marketing]. Kyiv : Centr navchal'noi' literatury.

Sahac'kyj, M. P. (2001). Upravlinnja marketyngom agroformuvan' [Management agroformations]. Ekonomika APK, №2, 94-103.

Solovjov, I. O. (20080. Agromarketyng: systemna metodologija, realizacija koncepcii': [Agromarketing: system methodology, concept implementation]. Herson: Oldi-pljus.

Ul'janchenko, O. V., Cygikal, P. F. (Eds.), Olijnyk, O. V., Pokotyl's'ka, N. V. et al (2010). Upravlinnja proektamy [Project Management]. Harkiv : HNAU im. V. V. Dokuchajeva.

Derzhavna sluzhba statystyky [The State Statistics Service] (www.ukrstat.gov.ua).

Downloads

Published

2016-11-23

How to Cite

Кучер, О. В., & Покотильська, Н. В. (2016). Marketing Management in the System of Agricultural Enterprises Management. Podilian Bulletin: Agriculture, Engineering, Economics, (25), 128–134. Retrieved from http://pb.pdatu.edu.ua/article/view/115393

Issue

No. 25 (2016): Podilian Bulletin : agriculture, engineering, economics

Section

Статті

License

Copyright (c) 2019 Podilian Bulletin: Agriculture, Engineering, Economics

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Authors contributing to Public Policy and Administration agree to publish their articles under a Creative Commons Attribution-NonCommercial 4.0 International (CC BY-NC 4.0) License, allowing third parties to share their work (copy, distribute, transmit) and to adapt it, under the condition that the authors are given credit, and that in the event of reuse or distribution, the terms of this licence are made clear.

Ліцензія Creative Commons